Associate Professor John Wilkinson had extensive experience in marketing and sales management in Australia and South Africa before working for nearly three decades in the academic field. He has published in a range of Australasian and international journals, contributed to several books, and presented his research at conferences in Australasia, Europe, and the United States.
He completed BSc and BCom degrees at University of Natal (in Durban, South Africa), an MBA at University of Adelaide and a PhD at University of South Australia. John is a member of the Editorial Board of the Journal of Selling; a Fellow of the Australian Marketing Institute and a Certified Practising Marketer (CPM); an Associate Member of the Research Society (formerly, the Australian Market & Social Research Society) and a member of the Global Sales Science Institute.